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John Drachman

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Top Stories by John Drachman

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologically attuned library system in rural, central Illinois will also provide online and face-to-face investor education programs through six of its public libraries. What next? “This move bodes well for financial marketers,” social media consultant D. Bruce Johnston said recently. “FINRA is sup... (more)

Social Media Marketing & Advisors Take Spotlight As Advisōlocity Launches

Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week. Charlie O'Neill, former managing director of Putnam Investments said, "Advisōlocity should be careful not to look like just another marketing agency. The message should be consistently about the power of social media." Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, "Their methodical appr... (more)

Advisolocity To Offer Turnkey Social Media Solution

New Media on Ulitzer Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. “First: It’s about each advisor, their vision and the clients they serve. It’s about building conviction and consensus around their story,” Mr. Johnston noted. “Second: It’s about speed to market when nothing less will do. Advisors will find they can actualize their vision with Advisolocity faster and more cost-effectively than with conventional agencies.” ... (more)

Social Media: Marketing Marvel or Annoying Distraction?

The Social Media Guide Separating the facts from the hype of social media’s promise or menace has never been more important. Is social media new and different — or a repackaging of traditional communications techniques? We invite promoters and skeptics in equal measure to weigh in on the veracity of what social media consultant, D. Bruce Johnston has termed, “nothing less than the transformation of how investment products will be packaged and distributed through social media.” This week’s guest post is from Neil Bathon, founder at FUSE Research Network LLC and Managing Director ... (more)

Independent advisors proving early adapters to FINRA 10-06 social media reg

"Attracting new clients has suddenly gotten easier,"  D. Bruce Johnston of  DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing budgets may be be taking the lead in adapting marketing strategies to FINRA 10-06's more permissible stance on social media. Larger organizations, on the other hand, may trust that yesterday's strategies will continue to work a little longer. Such is the case with the pace of change at Bank of America Corp.'... (more)