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Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

Personal Branding on Ulitzer Following the success of a social media campaign last summer in raising assets under management, Chuck Steege, a Registered Investment Advisor from Bucks County, Pennsylvania, recently explained what motivated him to experiment with the Internet’s newest marketing tools. Mr. Steege’s sense of experimentation, in fact, flew in the face of a recently released report from Equation Research that stated that ”not knowing enough about social media” was given as the #1 reason for not trying it. Mr. Steege readily admitted he knew little about keywords and third party blogging when he started and yet he continues to hold his own today on Google page 1 for keywords AMT+credit+refund, a business emphasis of Mr. Steege’s, as recently as November 11. “ The primary driver,” Mr. Steege said, “was to do the complete opposite of what everyone else is doi... (more)

Using Financial Social Media Marketing to Close the Sale

New Media Journal on Ulitzer In preparing an investment policy statement or proposal, how much would it be worth to you to have access to a reliable record of a prospective client's likes, dislikes and goals? Establishing thought leadership expands an advisor's presence, while accelerating client qualification Fortunately, if your prospect is one of the millions who regularly use social networking sites like Facebook, LinkedIn and Twitter, your task has been made easier. You will find a rich source of accurate and timely information at your fingertips -- market intelligence that ... (more)

Performance shares: Where C-Suite responsibility meets executive compensation

The use of performance shares continues to rise steadily -- up 63%, through year-end 2009. Clearing corporate hurdles: Performance shares offer clear, measurable rewards to worthy C-suite executives. According to research firm Frederic W. Cook & Co. (FWC), performance shares have continued to rise in popularity when compared to other equity compensation alternatives. Including findings from 250 surveyed companies in its 2009 Top 250 Report, FWC said that performance shares acceptance has been one of "most interesting trends" in the executive compensation field. According to the... (more)

Performance Shares Insights Find Home in Financial Social Media

Strengthening how companies oversee their incentive compensation programs just makes good business sense, according to a report from author and executive financial coach Charles "Chuck" Steege, who recently released his definitive report: Five Reasons to Like Performance Shares (and One Reason to Think Twice). Mr. Steege has been meeting the needs of C-suite executives for more information concerning performance shares in 2010 through his blog, SFG Executive Compensation Forum, developed by financial social media agency, Advisolocity. "By aligning compensation strategies with ... (more)

Financial Advisor’s Social Media Campaign Educates C-level Executives

“Performance shares may not be the sole preserve of the C suite set in the near future,” Charles “Chuck” Steege CFP® of the SFG Executive Compensation Forum said recently. As part of his quarterly social media campaign that he undertook with the Advisolocity social media agency, Mr. Steege emphasized recently that increasing numbers of companies are granting performance shares to middle management performers as well. “From an educational perspective,” Mr. Steege continued, “I am trying to steer a clear course to greater participation in an organization’s long-term success.” Wi... (more)