Financial social media marketing just received a welcome boost from the
nation’s largest independent securities industry regulator.
The Alliance Library System of East Peoria, Ill. received a grant of
$100,000 from the Financial Industry Regulatory Authority (FINRA) Investor
Education Foundation and the American Library Association (ALA) for social
media and other education programs.
FINRA steps up
The library system will deliver saving and investing information through
social media targeting individuals ages 13 to 35, according to Earth Times.
The demographically and technologically attuned library system in rural,
central Illinois will also provide online and face-to-face investor education
programs through six of its public libraries.
“This move bodes well for financial marketers,” social media consultant
D. Bruce Johnston said recently. “FINRA is sup... (more)
Reprinted from Advisolocity
It came down to a question of storage.
Despite the hedge fund industry's hiccups over storing social media
content, regulatory requirements for investment marketers to keep records of
all social media communications were easily met with low-cost archival
systems one can find anywhere.
Archiving made the difference
Ease of storage is just one the liberating aspects embedded in the Regulatory
Notice 10-06 on social media of the Financial Industry Regulatory Authority.
Here are a few others:
Build a social media policy and follow it. If FINRA comes knock... (more)
The Social Media Guide
Separating the facts from the hype of social media’s promise or menace has
never been more important.
Is social media new and different — or a repackaging of traditional
communications techniques? We invite promoters and skeptics in equal measure
to weigh in on the veracity of what social media consultant, D. Bruce
Johnston has termed, “nothing less than the transformation of how
investment products will be packaged and distributed through social media.”
This week’s guest post is from Neil Bathon, founder at FUSE Research
Network LLC and Managing Director ... (more)
As the printing industry continues to reach for the oxygen mask, one of South
Boston's print production mainstays is feeling pretty good. Why? If the
world's love affair with electronic media is pulling the plug on printing
presses everywhere, how come Alliance Print's Kitty St. Sauveur is smiling?
"Printing is about publishing -- whether it is on paper or online," Ms. St.
Sauveur said recently. "The cost-efficiencies of adapting content to both
online and printing requirements are hard not to admire and support to be
truly customer service oriented."
Today, many firms no longer... (more)
"Attracting new clients has suddenly gotten easier," D. Bruce Johnston of
DBJ Associates said recently. "Low-cost and creative, social media
strategies are like free money to underfunded marketing departments."
Having to do more with less, smaller firms with low marketing budgets may be
be taking the lead in adapting marketing strategies to FINRA 10-06's more
permissible stance on social media.
Larger organizations, on the other hand, may trust that yesterday's
strategies will continue to work a little longer. Such is the case with the
pace of change at Bank of America Corp.'... (more)