Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

Strengthening how companies oversee their incentive compensation programs just makes good business sense, according to a report from author and executive financial coach Charles "Chuck" Steege, who recently released his definitive report: Five Reasons to Like Performance Shares (and One Reason to Think Twice). Mr. Steege has been meeting the needs of C-suite executives for more information concerning performance shares in 2010 through his blog, SFG Executive Compensation Forum, developed by financial social media agency, Advisolocity. "By aligning compensation strategies with business outcomes, companies are more likely to send a clear message to the shareholder about their commitment to transparency and sound business practices," Mr. Steege maintains. What do all performance share grants have in common? The common feature is a specified goal or metric that must be... (more)

Social Media Marketing & Advisors Take Spotlight As Advisōlocity Launches

Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week. Charlie O'Neill, former managing director of Putnam Investments said, "Advisōlocity should be careful not to look like just another marketing agency. The message should be consistently about the power of social media." Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, "Their methodical appr... (more)

Social Media Starter Kits to Advisors Launches This Week

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a  budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post. “At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōl... (more)

Can Mutual Fund Past Performance Be Predictive?

The research team at FundRevealsm may have the answer for investors and advisors looking for a proven, cost-effective and objective way to evaluate the success of their mutual funds. Based on the principal of fund persistence, the team uses an analytical approach that is neutral to fund styles, sectors, and peer groups. The bottom-line questions According to Ani Chitaley, founder, president and head of research of FundRevealsm, investors need the metrics to determine the answers to three questions. What returns can I expect from my mutual funds? What is the risk of loss? Will ... (more)

How One RIA is Using White Papers to Capture New Contacts

If climbing the corporate ladder is a game, the game gets clearer with a performance shares rule book, according to a new white paper developed by Charles “Chuck” Steege, CFP, Executive Financial Coach, with assistance from writer, John Drachman of the Advisolocity staff. While the structure (and even the definition) of performance share grants can vary, the common feature is a specified goal or metric that must be achieved before one can profit from the grant. “We are seeing that the performance share discussion with our prospects moves faster once they register for, download a... (more)