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Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

As the printing industry continues to reach for the oxygen mask, one of South Boston's print production mainstays is feeling pretty good. Why? If the world's love affair with electronic media is pulling the plug on printing presses everywhere, how come Alliance Print's Kitty St. Sauveur is smiling? "Printing is about publishing -- whether it is on paper or online," Ms. St. Sauveur said recently. "The cost-efficiencies of adapting content to both online and printing requirements are hard not to admire and support to be truly customer service oriented." Today, many firms no longer call themselves brokers, but solution providers or print managers. She added, “Some buyers are still doing business the way they did it 30 years ago. However, more progressive companies are open to new ideas -- like financial social media marketing. People realize that a good solutions prov... (more)

Financial Social Media Marketing

According to AdvisorTweets, Financial Industry Regulatory Authority Inc. (FINRA) says the delay is needed to reconcile comments from their membership. As reported in DBJ Associates, the industry is taking a closer look at social media as sales literature because advisors and investors want to have a hand choosing the communications forms they prefer. "The cost of not communicating to advisors and clients through their preferred vehicles (social media) does not make a lot of long-term business sense." Mr. Johnston said recently. FINRA has no intention of addressing  the social med... (more)

Four Ways To Use Financial Social Media Marketing to Close the Sale

Being a thought leader may be easier than you think when you identify your unique characteristics and articulate them to your constituency. It only takes minutes to sign up for social networking. In a similar vein, when an advisor knows a prospective client's social networking interests, they will likely uncover a rich source of voluntary, accurate and timely information at their fingertips - market intelligence that may well have a place in a closing presentation. In preparing an investment policy statement or proposal, how much would it be worth to you to have access to a reliab... (more)

Advisolocity To Offer Turnkey Social Media Solution

New Media on Ulitzer Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. “First: It’s about each advisor, their vision and the clients they serve. It’s about building conviction and consensus around their story,” Mr. Johnston noted. “Second: It’s about speed to market when nothing less will do. Advisors will find they can actualize their vision with Advisolocity faster and more cost-effectively than with conventional agencies.” ... (more)

How Performance Shares Add Transparency to Executive Compensation

(DOYLESTOWN, PA) Senior executives who don’t know their restricted stock units from their non-qualified options no longer have to suffer alone. Charles “Chuck” Steege CFP this week launched the SFG Executive Compensation Forum to explore the growing complexity of how – and with what – executives are being compensated. “In addition to the tax consequences of their decisions and their comfort with risk,” Mr. Steege, SFG Wealth Planning Services, Inc., SFG Wealth Planning Services, Inc., said recently, “Today’s executives must also be concerned with their firm’s appearance as a tran... (more)