Welcome!

Award-Winning Financial Social Media Marketing Writer

John Drachman

Subscribe to John Drachman: eMailAlertsEmail Alerts
Get John Drachman via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by John Drachman

New Media on Ulitzer Last year, as imploding credit markets roiled the economy, mutual fund organizations throughout the country took stock of their revenue prospects. It was clear that a change or two was in the wind at Denver’s Old Mutual Investment Partners, too. For Chief Executive Officer, D. Bruce Johnston, one more change was clear: He wanted to do something different. From thought leadership to measuring results Two major influences fueled his thinking: The prolific blogging activity of his friend, the best-selling author of The Ultimate Client Experience, Scott McKain and the promise of social media metrics and analytics in measuring the success of advisor value-added programs. After serving as a C-level executive at Conseco Funds, Garthmore Funds, Sentinel Funds and Old Mutual, he wanted to take a closer look at the role of social media in transforming busine... (more)

FINRA Funds Social Media Program

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologi... (more)

Independent advisors proving early adapters to FINRA 10-06 social media reg

"Attracting new clients has suddenly gotten easier,"  D. Bruce Johnston of  DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing budgets may be be taking the lead in adapting marketing strategies to FINRA 10-06's more permissible stance on social media. Larger organizations, on the other hand, may trust that yesterday's strategies will continue to work a little longer. Such is the case with the pace of change at Bank of America Corp.'... (more)

Financial Social Media Firm Advisōlocity to Develop New Site Content

Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this week with financial social media firm, Advisōlocity, to develop fresh content and a Search Engine Optimization strategy (SEO) for the firm’s new web site. “Additionally, we will evolve the firm’s graphic standards and improve the site’s navigation,” said Zach Hedges, Advisōlocity’s technology director. "We will evolve graphic standards:" Mr. Hedges Mr. Parkin said the goal of the effort is to convey a high-quality, professional identity that is tied in with the firm’s comprehensive client service model.... (more)

Financial Social Media Marketing

According to AdvisorTweets, Financial Industry Regulatory Authority Inc. (FINRA) says the delay is needed to reconcile comments from their membership. As reported in DBJ Associates, the industry is taking a closer look at social media as sales literature because advisors and investors want to have a hand choosing the communications forms they prefer. "The cost of not communicating to advisors and clients through their preferred vehicles (social media) does not make a lot of long-term business sense." Mr. Johnston said recently. FINRA has no intention of addressing  the social med... (more)