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Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

Being a thought leader may be easier than you think when you identify your unique characteristics and articulate them to your constituency. It only takes minutes to sign up for social networking. In a similar vein, when an advisor knows a prospective client's social networking interests, they will likely uncover a rich source of voluntary, accurate and timely information at their fingertips - market intelligence that may well have a place in a closing presentation. In preparing an investment policy statement or proposal, how much would it be worth to you to have access to a reliable record of a prospective client's likes, dislikes and goals? Advisors who wish to untap the market intelligence in their prospect's social networking habits should consider trying four steps to testing the social media marketing waters for themselves. 1. Engaging your audience It takes on... (more)

Advisolocity To Offer Turnkey Social Media Solution

New Media on Ulitzer Distribution media consultant D. Bruce Johnston announced this week the March 1 launch of a new strategic, creative service dedicated to thought leadership messaging strategies for advisors in transition. “First: It’s about each advisor, their vision and the clients they serve. It’s about building conviction and consensus around their story,” Mr. Johnston noted. “Second: It’s about speed to market when nothing less will do. Advisors will find they can actualize their vision with Advisolocity faster and more cost-effectively than with conventional agencies.” ... (more)

Independent advisors proving early adapters to FINRA 10-06 social media reg

"Attracting new clients has suddenly gotten easier,"  D. Bruce Johnston of  DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing budgets may be be taking the lead in adapting marketing strategies to FINRA 10-06's more permissible stance on social media. Larger organizations, on the other hand, may trust that yesterday's strategies will continue to work a little longer. Such is the case with the pace of change at Bank of America Corp.'... (more)

How One RIA is Using White Papers to Capture New Contacts

If climbing the corporate ladder is a game, the game gets clearer with a performance shares rule book, according to a new white paper developed by Charles “Chuck” Steege, CFP, Executive Financial Coach, with assistance from writer, John Drachman of the Advisolocity staff. While the structure (and even the definition) of performance share grants can vary, the common feature is a specified goal or metric that must be achieved before one can profit from the grant. “We are seeing that the performance share discussion with our prospects moves faster once they register for, download a... (more)

Pre-Retirement Planning Is Social Media Focus for Financial Advisor

To Braden Hill successful pre-retirement planning shouldn't depend on a person's political viewpoint."Still, the average person should know what Congress is contemplating," he said, "to see how it might change you and your children's savings and spending habits." Mr. Hill, the principal of Pinnacle Hills Financial Services, LLC, pointed recently to the testimony of Teresa Ghilarducci, the New School of Social Research professor who told a congressional committee in 2008 "that it's time to reinvent the 401(k)." Ms. Ghilarducci advocated for a government-guaranteed alternative con... (more)