Award-Winning Financial Social Media Marketing Writer

John Drachman

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Top Stories by John Drachman

The Social Media Guide Separating the facts from the hype of social media’s promise or menace has never been more important. Is social media new and different — or a repackaging of traditional communications techniques? We invite promoters and skeptics in equal measure to weigh in on the veracity of what social media consultant, D. Bruce Johnston has termed, “nothing less than the transformation of how investment products will be packaged and distributed through social media.” This week’s guest post is from Neil Bathon, founder at FUSE Research Network LLC and Managing Director at PMR Associates LLC. Mr. Bathon has devoted his professional career to improving the productivity and effectiveness of the resources dedicated to the development and distribution of investment products and solutions. Mr. Bathon recently commented on last week’s Social Media Memo post, RIA ... (more)

Social media rising: FINRA liberates advisor communications

Reprinted from Advisolocity It came down to a question of storage. Despite  the hedge fund industry's hiccups over storing social media content, regulatory requirements for investment marketers to keep records of all social media communications were easily met with low-cost archival systems one can find anywhere. Archiving made the difference Ease of storage is just one the liberating aspects embedded in the Regulatory Notice 10-06 on social media of the Financial Industry Regulatory Authority. Here are a few others: Build a social media policy and follow it. If FINRA comes knock... (more)

Social Media Marketing & Advisors Take Spotlight As Advisōlocity Launches

Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week. Charlie O'Neill, former managing director of Putnam Investments said, "Advisōlocity should be careful not to look like just another marketing agency. The message should be consistently about the power of social media." Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, "Their methodical appr... (more)

Social Media Starter Kits to Advisors Launches This Week

Advisōlocity, a social media marketing resource which is dedicated to meeting the needs of advisors and money managers on a  budget, was just launched by founding members D. Bruce Johnston, Zach Hedges and John Drachman, author of this post. “At Advisōlocity, which was just launched this week, what distinguishes us from many other social media agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, Advisōl... (more)

Performance Shares Insights Find Home in Financial Social Media

Strengthening how companies oversee their incentive compensation programs just makes good business sense, according to a report from author and executive financial coach Charles "Chuck" Steege, who recently released his definitive report: Five Reasons to Like Performance Shares (and One Reason to Think Twice). Mr. Steege has been meeting the needs of C-suite executives for more information concerning performance shares in 2010 through his blog, SFG Executive Compensation Forum, developed by financial social media agency, Advisolocity. "By aligning compensation strategies with ... (more)