Financial social media marketing just received a welcome boost from the
nation’s largest independent securities industry regulator.
The Alliance Library System of East Peoria, Ill. received a grant of
$100,000 from the Financial Industry Regulatory Authority (FINRA) Investor
Education Foundation and the American Library Association (ALA) for social
media and other education programs.
FINRA steps up
The library system will deliver saving and investing information through
social media targeting individuals ages 13 to 35, according to Earth Times.
The demographically and technologically attuned library system in rural,
central Illinois will also provide online and face-to-face investor education
programs through six of its public libraries.
“This move bodes well for financial marketers,” social media consultant
D. Bruce Johnston said recently. “FINRA is sup... (more)
Advisōlocity, a social media marketing resource dedicated to advisors and
money managers on a creative budget, launched to criticism and acclaim this
Charlie O'Neill, former managing director of Putnam Investments said,
"Advisōlocity should be careful not to look like just another marketing
agency. The message should be consistently about the power of social media."
Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc.
praised Advisōlocity's founders D. Bruce Johnston, John Drachman and Zach
Hedges for their initiative and said, "Their methodical appr... (more)
New Media on Ulitzer
Distribution media consultant D. Bruce Johnston announced this week the March
1 launch of a new strategic, creative service dedicated to thought leadership
messaging strategies for advisors in transition.
“First: It’s about each advisor, their vision and the clients they
serve. It’s about building conviction and consensus around their story,”
Mr. Johnston noted.
“Second: It’s about speed to market when nothing less will do. Advisors
will find they can actualize their vision with Advisolocity faster and more
cost-effectively than with conventional agencies.”
The Social Media Guide
Separating the facts from the hype of social media’s promise or menace has
never been more important.
Is social media new and different — or a repackaging of traditional
communications techniques? We invite promoters and skeptics in equal measure
to weigh in on the veracity of what social media consultant, D. Bruce
Johnston has termed, “nothing less than the transformation of how
investment products will be packaged and distributed through social media.”
This week’s guest post is from Neil Bathon, founder at FUSE Research
Network LLC and Managing Director ... (more)
"Attracting new clients has suddenly gotten easier," D. Bruce Johnston of
DBJ Associates said recently. "Low-cost and creative, social media
strategies are like free money to underfunded marketing departments."
Having to do more with less, smaller firms with low marketing budgets may be
be taking the lead in adapting marketing strategies to FINRA 10-06's more
permissible stance on social media.
Larger organizations, on the other hand, may trust that yesterday's
strategies will continue to work a little longer. Such is the case with the
pace of change at Bank of America Corp.'... (more)