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John Drachman

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Top Stories by John Drachman

Financial social media marketing just received a welcome boost from the nation’s largest independent securities industry regulator. The Alliance Library System of East Peoria, Ill. received a grant of  $100,000 from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation and the American Library Association (ALA) for social media and other education programs. FINRA steps up The library system will deliver saving and investing information through social media targeting individuals ages 13 to 35, according to Earth Times. The demographically and technologically attuned library system in rural, central Illinois will also provide online and face-to-face investor education programs through six of its public libraries. What next? “This move bodes well for financial marketers,” social media consultant D. Bruce Johnston said recently. “FINRA is sup... (more)

Social media rising: FINRA liberates advisor communications

Reprinted from Advisolocity It came down to a question of storage. Despite  the hedge fund industry's hiccups over storing social media content, regulatory requirements for investment marketers to keep records of all social media communications were easily met with low-cost archival systems one can find anywhere. Archiving made the difference Ease of storage is just one the liberating aspects embedded in the Regulatory Notice 10-06 on social media of the Financial Industry Regulatory Authority. Here are a few others: Build a social media policy and follow it. If FINRA comes knock... (more)

Social Media: Marketing Marvel or Annoying Distraction?

The Social Media Guide Separating the facts from the hype of social media’s promise or menace has never been more important. Is social media new and different — or a repackaging of traditional communications techniques? We invite promoters and skeptics in equal measure to weigh in on the veracity of what social media consultant, D. Bruce Johnston has termed, “nothing less than the transformation of how investment products will be packaged and distributed through social media.” This week’s guest post is from Neil Bathon, founder at FUSE Research Network LLC and Managing Director ... (more)

Is there common ground between financial printing and social media marketing?

As the printing industry continues to reach for the oxygen mask, one of South Boston's print production mainstays is feeling pretty good. Why? If the world's love affair with electronic media is pulling the plug on printing presses everywhere, how come Alliance Print's Kitty St. Sauveur is smiling? "Printing is about publishing -- whether it is on paper or online," Ms. St. Sauveur said recently. "The cost-efficiencies of adapting content to both online and printing requirements are hard not to admire and support to be truly customer service oriented." Today, many firms no longer... (more)

Independent advisors proving early adapters to FINRA 10-06 social media reg

"Attracting new clients has suddenly gotten easier,"  D. Bruce Johnston of  DBJ Associates said recently. "Low-cost and creative, social media strategies are like free money to underfunded marketing departments." Having to do more with less, smaller firms with low marketing budgets may be be taking the lead in adapting marketing strategies to FINRA 10-06's more permissible stance on social media. Larger organizations, on the other hand, may trust that yesterday's strategies will continue to work a little longer. Such is the case with the pace of change at Bank of America Corp.'... (more)