New Media on Ulitzer
Last year, as imploding credit markets roiled the economy, mutual fund
organizations throughout the country took stock of their revenue prospects.
It was clear that a change or two was in the wind at Denver’s Old Mutual
Investment Partners, too. For Chief Executive Officer, D. Bruce Johnston, one
more change was clear: He wanted to do something different.
From thought leadership to measuring results
Two major influences fueled his thinking: The prolific blogging activity of
his friend, the best-selling author of The Ultimate Client Experience, Scott
McKain and the promise of social media metrics and analytics in measuring the
success of advisor value-added programs. After serving as a C-level executive
at Conseco Funds, Garthmore Funds, Sentinel Funds and Old Mutual, he wanted
to take a closer look at the role of social media in transforming busine... (more)
Financial social media marketing just received a welcome boost from the
nation’s largest independent securities industry regulator.
The Alliance Library System of East Peoria, Ill. received a grant of
$100,000 from the Financial Industry Regulatory Authority (FINRA) Investor
Education Foundation and the American Library Association (ALA) for social
media and other education programs.
FINRA steps up
The library system will deliver saving and investing information through
social media targeting individuals ages 13 to 35, according to Earth Times.
The demographically and technologi... (more)
"Attracting new clients has suddenly gotten easier," D. Bruce Johnston of
DBJ Associates said recently. "Low-cost and creative, social media
strategies are like free money to underfunded marketing departments."
Having to do more with less, smaller firms with low marketing budgets may be
be taking the lead in adapting marketing strategies to FINRA 10-06's more
permissible stance on social media.
Larger organizations, on the other hand, may trust that yesterday's
strategies will continue to work a little longer. Such is the case with the
pace of change at Bank of America Corp.'... (more)
Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this
week with financial social media firm, Advisōlocity, to develop fresh
content and a Search Engine Optimization strategy (SEO) for the firm’s new
“Additionally, we will evolve the firm’s graphic standards and improve
the site’s navigation,” said Zach Hedges, Advisōlocity’s technology
"We will evolve graphic standards:" Mr. Hedges
Mr. Parkin said the goal of the effort is to convey a high-quality,
professional identity that is tied in with the firm’s comprehensive client
service model.... (more)
According to AdvisorTweets, Financial Industry Regulatory Authority Inc.
(FINRA) says the delay is needed to reconcile comments from their
As reported in DBJ Associates, the industry is taking a closer look at social
media as sales literature because advisors and investors want to have a hand
choosing the communications forms they prefer. "The cost of not communicating
to advisors and clients through their preferred vehicles (social media) does
not make a lot of long-term business sense." Mr. Johnston said recently.
FINRA has no intention of addressing the social med... (more)